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FAIR DOESN’T TRAVEL WELL.


I once gave direct, honest feedback to a team member.

Clear. Constructive. Timely.


In my head, it was respect.

In their eyes, it was embarrassment.


Nothing in the policy was wrong.

Everything in the moment was.


Then I moved.


From hotels to resorts.

From land to remote locations.

From remote locations to the high seas.


And I started noticing what no handbook prepares you for.


The same feedback created trust in some geographies.

It created distance in others.


The same recognition motivated some.

It made others uncomfortable.


That’s when I stopped leaning on “best practices.”


Because most best practices are just…context that worked somewhere else.


Today, I don’t ask, “Is this fair?”


I ask, “How will this be experienced here?”


Because in global roles, fairness isn’t defined by intent.


It’s defined by how it lands.







 
 
 

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