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Why Your Hospitality Training Doesn’t Stick — and What We Need to Do Differently

Let me be real for a moment.


After 20+ years in L&D, most of it in hospitality, I’ve seen the same thing happen too many times:


A beautifully packaged training program gets rolled out with excitement…


 Everyone ticks the attendance box…


 And a month later?


 Nothing’s changed on the floor.


No behavior shift. No culture shift. No business impact.


It’s not that people don’t want to learn. It’s that we’re designing learning that’s impossible to apply.


If you're a senior L&D or HR leader in hospitality, and you’ve ever wondered why your training doesn’t stick, here’s what I’ve learned:


1. Too Generic = Too Easy to Ignore


 Hospitality roles are wildly different. A bar supervisor, a front office associate, and a housekeeping lead face totally different challenges.


But we often throw them all into the same session and expect magic.


What works:


 Design learning with your teams, not just for them. Use real-world service issues, not abstract theories. Relevance creates retention.


2. Training as an Event = Short-Term Memory


 You can’t transform behavior in a half-day session and a PowerPoint. We’ve tried. It doesn’t work.


What works:


 Think beyond the room. Pre-work, manager coaching, real-time practice, follow-ups. Learning is a journey, not a one-stop workshop.


3. If Managers Don’t Reinforce It, It Dies


 If your leaders are checked out, the message is clear: “This training isn’t important.” And teams act accordingly.


What works:


 Engage your leaders early. Give them tools to coach on the floor, during service, in the moment. Make learning part of how they lead.


4. No Emotion = No Retention


 Hospitality is a business of emotion. Yet we deliver learning like it’s a compliance exercise.


What works:


 Tell stories. Use guest complaints, wow moments, recovery scenarios. The more real it feels, the more it sticks.


5. Completion Isn’t Impact


 I’ve seen teams boast 100% training attendance — and still have zero change in service or team performance.


What works:


 Measure what matters. What are people doing differently after the training? Is NPS improving? Are complaints dropping? Are upsells rising?


Here’s the bottom line:


We don’t need more training.


 We need better, more human learning that connects to the real world of hospitality — and actually changes how people show up for guests.


Let’s move past tick-box programs.


 Let’s build cultures where learning lives in the flow of work — not just in a classroom.


Because when your team grows, your guest experience soars.




 
 
 

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