I was recently booking a venue for my cousin’s birthday. I reached out to a few global luxury hotel brands. The kind that position themselves as ultra-luxury. Seamless. Personalised. Effortless. What followed is exactly why small errors feel amplified at the top end. Call 1. The call ended with me being given the sales team’s direct mobile number to follow up. No answer. No call back. In a luxury environment, I shouldn’t be managing the chase. Call 2. I placed the call around