I was recently booking a venue for my cousin’s birthday. I reached out to a few global luxury hotel brands. The kind that position themselves as ultra-luxury. Seamless. Personalised. Effortless. What followed is exactly why small errors feel amplified at the top end. Call 1. The call ended with me being given the sales team’s direct mobile number to follow up. No answer. No call back. In a luxury environment, I shouldn’t be managing the chase. Call 2. I placed the call around

At the beginning of every new month, my father goes to his bank to withdraw cash. It’s almost a ritual. He is close to 90. Hardwired to hard cash. No UPI. No online banking. No plastic money. And honestly, at that age, why should he? For months I heard him complain about the “new system.” I assumed it was resistance. Today, I went with him to understand his frustration. There’s a kiosk now. Before meeting the teller, you must enter your withdrawal digitally. The machine sends

Have you ever wondered why experiences from luxury cruises or premium resorts remain vivid long after you've returned home? It's not the...